Concept Korea Features Ul:kin, Nohant, and EENK at NYFW F/W 2022


Photographs Courtesy of NYFW

Featuring creative, cutting-edge designs online Wednesday afternoon during Fashion Week, Korea Creative Content Agency showcased Concept Korea NY 2022 F/W, in collaboration with the Ministry of Culture, Sports, and Tourism. The online show was used as a promotional tool for up-and-coming Korean fashion designers. Concept Korea was first set into motion in 2010 at New York Fashion Week, showcasing new Korean designers each year to highlight local collections and designs. This year’s Concept Korea highlighted three brands, including Ul:kin, Nohant, and EENK. A digital showcase was broadcasted live on New York Fashion Week’s website for increased accessibility and world recognition.


Nohant’s collection was a reimagination of modernity and classic simplicity. It featured a variety of pale and neutral colors, such as cobalt, brown, beige, gray, and dark purple. Embracing the spirit of fall and winter, the brand showcased multiple looks made from wool. A majority of designs paired a pair of pants or trousers in beige and denim and shirts hidden beneath large overcoats and jackets made of leather and wool. Some looks were accessorized with mittens as well as hats and hoodies emblazoned with Nohant’s logo or text reading ‘Made in Seoul’. Many looks were adorned head to toe in high fashion attire such as high lined trousers, fur coats, or puffers whereas other models simply wore hooded sweatshirts and pants. One look featured an intricate cable knit sweater for casual but classy fall/winter attire.


Ul:kin’s brand turned away from casual outfits and shifted towards edgier high fashion looks. The video showcase was graced by appearances from Ri.hey, a dancer from Coca N Butter, Gabee, a dancer from Lachica, and Hyojin Choi, a dancer from Want. The color black and leather were two of the focus elements of Ul:kin’s collection, with many designs featuring a piece of leather clothing whether it be a mini-skirt, a short jacket, or a cap. Most of the looks were modeled after street fashion but geared toward an edgier concept. One such look featured a sequined black jacket over a sweatshirt and brown leather pants, while another featured a cream sequined half coat layered over a gray sweatshirt and white silk lace skirt.


EENK’s collection was the picture of classic elegance and feminine beauty as the digital showcase followed models around an abandoned mansion while lighting candles. A mix of cocktail dresses, tailored pants and blazers, and high collared shirts and vests were highlighted throughout the showcase. The first few looks of neutral colors were a white cotton button-up with billowing sleeves paired with a mid-length black skirt and a simple spaghetti strapped dress made of a tweed fabric. Brighter colored looks contrasted with the opening neutral numbers, featuring a cyan long sleeve turtleneck top and skirt combo as well as a simple black tank and pink pant look paired with a fur muslin. The female silhouette was accentuated throughout the collection, particularly with a rough tweed jacket tightened at the waist with a belt along with a pair of cream pants.


All three brands showcased a host of creativity and a twist on modern day classic fashion. Each took a new take on different genres of fashion, bringing a new depth and understanding of design concepts that make the future of the fashion industry mysterious and exciting.